Client: CO Architects is a modern architecture firm based in Los Angeles. The branding features bright, bold minimalism and playful geometry, and focuses on their collaborative design methods.
Ask: The client wanted an iconic look for the tote bags that employees would carry around, representing the firm.
Deliverable: Screen printing on 100% natural cotton totes.
Design: Immediately, I was drawn to the look of highly saturated pigments on top of a natural canvas material. The vivid palette was given an extra punch on the tan, rather than the starkness (and impracticality) of a white bag. I experimented with neons and other strong hues, manipulating the logo and typography to create almost abstracted designs.