CO Architects Proposals
Editorial Design
As an in-house designer, I created engaging layouts that represented the firm’s experience and approach in a way that was inviting and true to brand.
Client
CO Architects, a southern California-based architecture firm. Over time, I developed an editorial voice and stylistic touches to bring attention to the firm’s qualifications when competing for new projects.
Project completed as Graphic Designer with CO Architects.
Image courtesy of CO Architects.
Project Description
The goal of the firm’s proposals was to present the architect’s experience and the story of past projects in a way that allowed the reader to quickly grasp the most relevant information, while also inviting them to learn more. The proposals needed designs that would keep standard information exciting, and not compete with photographs of complete work, but rather enhance the project descriptions.
Design Process
The proposal layouts differed depending on the client, but remained consistently bold, clean, and minimal; utilizing clear hierarchies to differentiate text, white space to let the images shine, and movement to keep a potential client continuously engaged.
